Under the leadership of Christopher Alexander, RE/MAX Canada became the largest real estate brand in the country in agent count, with a combined network of over 25,000 agents and brokers and a total of 750 offices. His guidance over the Canadian brand strategy, investing more in thought leadership and bringing unique insights to homebuyers and sellers has cemented the brand as the “Voice of Real Estate in Canada.” In 2022, he led the successful launch of MAX/Tech powered by kvCORE platform, the company’s largest tech rollout to date.
“The entrepreneurial spirit at RE/MAX is infectious, constantly inspiring the best effort, collaboration and results and from both the regional team I lead and the franchisee network I work alongside,” says Alexander. “Being surrounded by our strong franchise leaders and their hard-working agents, all pushing themselves to grow, develop and thrive despite changing economics, market conditions and technology disruptions is truly the most rewarding aspect to my career.”
Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.
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