Dan Kruse

In 2025, Dan Kruse led CENTURY 21 Affiliated through another year of sustained global leadership, maintaining its position as the No. 1 CENTURY 21 franchise worldwide while expanding the company’s footprint through strategic acquisitions and targeted market growth. These efforts increased agent reach, strengthened client service capacity and reinforced the brokerage’s influence across every market it serves.

Under Kruse’s leadership, the organization continued advancing its technology and marketing platforms, equipping agents with innovative tools designed to elevate productivity and deliver exceptional consumer experiences. He also deepened investments in leadership development, mentorship and recognition programs, fostering a culture that attracts, develops and retains top talent while positioning the company for long-term success.

Kruse relishes “watching agents grow their businesses and achieve life-changing success.” Having risen through the organization from team leadership to CEO and owner, he brings a deep understanding of agent needs and market dynamics. Guided by integrity, innovation and a people-first mindset, Kruse continues to elevate the profession while ensuring CENTURY 21 Affiliated remains a trusted leader for agents, clients and communities alike.