In 2019, David Marine, Coldwell Banker’s chief marketing officer, led Project North Star, the company’s first rebrand in 40 years. He suggested the bold approach of testing the new logo in real-world scenarios.
In 17 years at Coldwell Banker, Marine has held nearly every position within the marketing team. Marine led the development of the highest-scoring advertisements in the real estate industry, according to AceMetrix, for six consecutive years. He has also positioned the company at the forefront of artificial intelligence and machine learning.
The holiday season is here, and although it can by easy to get swept away in the excitement, it’s important... Read more.