David Marine, CMO of Coldwell Banker Real Estate, developed the highest-rated ad ever in the real estate category, led Coldwell Banker’s first rebrand in nearly 50 years, and was the driving force behind the first real estate video-centric YouTube channel and the adoption of CBx, a data-driven and AI-backed proprietary app.
In 2020, an ad that was set to air during March Madness was halted. The team created a new ad thanking frontline workers and celebrating society’s renewed meaning of “home.”
"When it comes to marketing, there is nothing more important than remaining authentic and putting out a genuine message. We market from the heart, which has proven to touch the hearts of homeowners across the globe."