David Mele, president of Homes.com, spent much of 2019 getting the message out that the company believes in trust and tradition, providing listing data you can count on and keeping the focus on agents in changing times.
As some real estate search portals embrace replacing real estate professionals with web-based iBuyer platforms, Mele says Homes.com recognizes that agents are indispensable to the industry and is dedicated to tooling them with smarter products to maximize their business. He has positioned the company as an ally to real estate pros, best illustrated by its practice of sending a copy of every consumer inquiry on a property to the listing agent, regardless of whether the agent is an advertiser.
“In the last year or two, there’s been some real disruption,” says Mele. “Real, impactful change is underway, and the brokerage is left to figure out, ‘Who can I partner with to grow my business? Who can I trust?’ Those things matter now more than ever.”
Homes.com launched a completely re-imagined website in mid-2018. Under Mele’s leadership, the company continues to evolve its site and lead generation tools to help agents and brokers navigate the rapidly changing industry. Mele is committed to providing them access to more intelligent and intuitive lead generation solutions, professional training and tailored marketing services.
A 20-year media and technology veteran, Mele joined Homes.com as president in September 2014. Before that, he served as publisher of The Virginian-Pilot and president of diversified media company Pilot Media.