Kelly Silver is an industry thought leader, influencer and innovator in real estate marketing. In her role as SVP of marketing, she introduces customer-facing and internal initiatives and messaging that provides more educational value marketing to ultimately increase the entire client experience. Her creative approach begins with her deep understanding of the industry as well as the vision of her company’s primary goal to help more buyers and sellers.
“My reason to be is mentoring and guiding my marketing team. I work hard to create an environment that fosters free thinking and motivation to succeed while providing the brokerage with excellence,” says Silver. “I love to work with each one, honing in on their special set of skills and deploying them in a way that they are personally energized as a creative, and provide the highest quality and service for our customers and clients…including all of our agents and brokers.”
In 2023, Silver created and implemented the following initiatives: created an in-house agent marketing team—The AgenTcy—a group of marketing experts who provide amazing personal, digital and social media marketing, customized to the agent’s business; launched Berkshire Hathaway HomeServices Financial Lifestyle Planning Guide, an exclusive and comprehensive guide offering a differentiating value to consumers that provides a better way to plan for long- or short-term goals for homeownership or investing in real estate; and launched an impactful recruiting campaign, helping identify new and experienced real estate agents in their market.