Diane Ramirez, executive chairman and senior advisor at Brown Harris Stevens, has strategically grown the firm from its original goal of three storefront offices in the most important communities to its current size of three dozen strategically located offices with more than 1,400 agents throughout Manhattan, Brooklyn, Queens, the Bronx, the Hamptons, Hudson Valley, New Jersey and Fairfield County, Connecticut. She is licensed in New York, Connecticut and Florida.
In 2020, she led the merger of Brown Harris Stevens and Halstead amid the COVID-19 pandemic. Leading the organizational process, Ramirez accomplished each goal, including the integrations of licensing, MLS, marketing materials, documents and opening each physical office. She also helped launch Halstead’s WeChat account, a first-time verified corporate account for a U.S. brokerage firm. WeChat is a dominant platform in China, used for messaging, social media, digital publishing and payments, allowing agents to connect globally and exemplifying the company’s goal for international exposure and engagement.
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.