Futurists

Andrew Lafreniere

Houlihan Lawrence

In 2025, Andrew Lafreniere continued to shape the operational and technological future of Houlihan Lawrence through innovation designed to enhance agent capability and client experience. Drawing on more than 25 years with the company, Lafreniere spearheaded the development of a new Private Exclusive portal, giving agents access to off-market opportunities while enabling them to connect buyers and sellers without limiting exposure to a single internal network. The initiative reinforced the brokerage’s value proposition and positioned agents to better serve clients in an increasingly nuanced market.

As COO, Lafreniere oversees Houlihan Lawrence’s core operations, ensuring strategic goals are executed seamlessly across departments. His leadership builds on a distinguished tenure as chief information officer, where he implemented forward-thinking technology solutions that strengthened the firm’s competitive position and market leverage. Beyond technology, Lafreniere plays a key role in operational excellence, training and licensing initiatives, fostering a culture of continuous learning and adaptability.

“From pioneering technology solutions as CIO to shaping operational excellence as COO, I take pride in creating systems and strategies that empower teams, enhance client experiences and strengthen the company’s competitive position,” Lafreniere says, as he guides Houlihan Lawrence forward with integrity, purpose and long-term vision.

Andrew Lafreniere
Chief Operating Officer

Houlihan Lawrence
Tip of the Day

HomeSmart: The Next Chapter

After spending decades shaping real estate’s first and most successful 100%-model brokerage into an industry powerhouse, HomeSmart Founder and CEO Matt Widdows is poised to storm the industry with a bold new brand, agent-first commitment and a powerhouse leadership team. Read more.

Business Tip of the Day provided by