Doug Nesbit, director of affinity partnerships at CMG Financial, led the business development and marketing rollout of HomeFundIt, the first and only Fannie Mae/Freddie Mac-approved down payment crowdfunding platform for first-time homebuyers. It makes it easier for family members, friends and others to donate money online to be put toward a down payment. Thousands of real estate professionals at leading brokerages are offering the platform through free co-branded websites.
“Every day, I wake up excited to be able to work on an innovative program that is changing lives for prospective homebuyers, many of whom thought they could never become homeowners, and to be able to work with amazing loan officers and real estate agents that are key to helping deliver on that,” Nesbit says.
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.