Erik Carlson

Erik Carlson’s leadership is centered on elevating the real estate experience by leveraging the strengths of “the most trusted and productive agents in the industry.” Through real-time feedback from brokers, agents, buyers and sellers, Carlson worked to ensure that RE/MAX and Motto Mortgage continuously evolved to meet the needs of the market, affiliates and clients.

In 2024, Carlson forged a new partnership with a top experience management platform, and launched the RE/MAX Council with brokers and agents. He also worked to expand the strategic partnership with Inside Real Estate to bring BoldTrail’s AI productivity tools, back-office management and more to agents.

Carlson said he finds it “incredibly rewarding to look at the industry and its opportunities with a bird’s-eye view, to bring fresh ideas to the table, and to truly approach all sides of the business through a customer experience lens.

“To play a part in life’s biggest transactions is incredibly gratifying for me, knowing that I’m making a positive impact on the lives of so many franchisees, real estate agents, loan originators, and homebuyers and sellers. More than anything, I appreciate meeting RE/MAX and Motto Mortgage affiliates, learning their stories and finding new ways to best serve them.”