Erik Carlson

In 2025, Erik Carlson guided REMAX through a pivotal period of transformation, strengthening its leadership bench and modernizing the organization to better serve agents, brokerages and consumers worldwide. By recruiting accomplished industry leaders to the REMAX executive team, Carlson helped accelerate the “pace of play” at world headquarters, fueling innovation, expanded services and sharper operational focus across the network.

“We’re building a new, modern REMAX atop a 50-year foundation of excellence and industry leadership,” said Carlson. “In many ways, we’re shaping the future of real estate for these digital, tech-enabled times.”

Carlson’s leadership centered around a clear mission: helping REMAX agents win more listings, save time and grow sustainable businesses—success that directly supports stronger, more profitable brokerages. Carlson also led efforts to enhance the R/MAX value proposition at every level, elevating the customer experience while reinforcing the brand’s competitive edge. A milestone of 2025 was the refresh of the iconic RE/MAX brand, including the launch of a new digital-first logo and its expansion into physical products later in the year.

“Nobody in the world sells more real estate than REMAX, based on closed residential transactions, and being part of that accomplishment is very rewarding, both personally and professionally,” says Carlson.