Errol Samuelson

For more than two decades, Errol Samuelson has served as one of the real estate industry’s most compelling voices for progress. In 2025, he moved to the forefront of a nationwide dialogue regarding fair access to real estate listings, advocating for a marketplace built on transparency rather than restricted inventory. Samuelson spearheaded a significant public discourse through high-profile op-eds in the Chicago Tribune and across social platforms, dismantling the myth that limiting a home’s visibility benefits the seller. Grounded in deep market data, he demonstrated that off-MLS marketing often results in financial loss for sellers and fewer choices for buyers.

His leadership also extended into the technological arena, where he oversaw the integration of conversational AI tools designed to streamline the consumer search experience. Whether addressing peers on the “Real Estate Insiders Unfiltered” podcast or speaking at major industry forums, Samuelson remains a vocal critic of private listing networks that create barriers to entry.

“Real estate has the power to transform lives, and that impact is strongest when built on trust and fair access to information,” he asserts.

By challenging entrenched practices, Samuelson continues to champion a future where every consumer can see the whole picture before making life-changing decisions.