Trailblazers

Greg Robertson

W+R Studios

In 2019, Greg Robertson, co-founder and president of W+R Studios, led the launch of Homebeat, which sends scheduled, automated online CMAs to previous clients and sphere of influence to keep agents top of mind. Robertson also publishes a real estate technology blog and hosts two industry podcasts.

“The National Association of REALTORS® has stats that show agent satisfaction close to 80 percent, making it a well-known industry fact that a majority of consumers were happy with their agent,” Robertson says. “Yet only 11 percent of those consumers use that same agent again. Why? Agents are not doing a good job of keeping in touch with their past clients. With Homebeat, agents will stay top of mind with their previous clients and sphere of influence by providing scheduled, automated online CMAs.”

Greg Robertson | Co-Founder & President

W+R Studios

"With Homebeat, agents will stay top of mind with their previous clients and sphere of influence by providing scheduled, automated online CMAs."