Harold Crye began his real estate career in Memphis, Tenn., in 1973, and has navigated the peaks and valleys of the market and an ever-changing industry to make Crye-Leike REALTORS® a long-time leader in the Southeast.
With a B.S. degree from Arkansas State University and two years of service as an officer in the U.S. army, Crye co-founded Crye-Leike in 1977, where he remains CEO and currently focuses on identifying new office locations, hiring managers, and growing the firm’s many divisions, including title, mortgage, insurance, property management and relocation.
This year, Crye is changing with the times yet again, reducing overhead by cutting occupancy cost as the firm remodels all of its offices. “The industry is changing and we are making the necessary changes to remain competitive, as we work to make the offices more functional in the new tech real estate world.”
Crye’s leadership industry-wide speaks for itself. He is the past president of the Memphis Area Association of REALTORS®, and a founding member and current member of the Board of Directors of Leading Real Estate Companies of the World®. He is also a member and past chairman of The Realty Alliance, and the recipient of The Master Entrepreneur Award. But when it comes to continued success, it’s Crye’s back-to-basics’ approach that wins the day: “Our value proposition is only as good as our leaders ability to understand it, explain it and sell it.”