As president of Howard Hanna Real Estate Services, Howard W. “Hoby” Hanna IV manages the business and operational efforts throughout the company’s more than 300 offices across 10 states. He spearheads efforts to devise, procure and implement technologies and programs considered crucial to the success of Howard Hanna’s agents, including the recent introduction of Find It First, a real estate search differentiator program.
Hoby’s leadership has also been instrumental in Howard Hanna’s recent growth and expansion, including a partnership with the Allen Tate Company, which added 40 offices across North and South Carolina. Through the joint venture, Allen Tate made two notable acquisitions in 2019: Blowing Rock Investment Properties in North Carolina’s High Country region, marking Tate’s entry into this region, and Realty One in Winston Salem, N.C.
Hoby says, “I am proud to be growing Allen Tate and solidifying our market position in the Carolinas and the Southeast.” He’s also proud of the success of the company’s HannaCon19 convention, which had more than 4,000 attendees.
A third-generation member of the Hanna real estate family, Hoby has held many roles with the company since beginning his career in 1994. He says, “I’m incredibly excited about the future of the real estate industry. Many in our industry look at the new disruptions and cash infusion as a threat to the status quo. With so much focus from outside interests and capital into the technology and costumer experience, Howard Hanna will be well poised to grow and evolve.”