4 Ways to Market to the Next Generation of Buyers
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
As CEO of NextHome, Inc., James Dwiggins leads the innovative and forward-focused vision of the franchise. With a passion for understanding the areas where the industry is lacking, and a dedication to closing those gaps, Dwiggins has elevated the luxury real estate experience that NextHome, Inc. offers.
Though the COVID-19 pandemic presented many challenges across the industry, Dwiggins seized the opportunity to invest in new tools, introducing Studeo, a storytelling solution for agents, as well as the Casan Collection, a brand-new luxury line that delivers modern signage, a property marketing package, listing presentation, international advertising, and more.
“Our desire to reinvent the luxury real estate experience comes from the same place where we created NextHome,” says Dwiggins. “We saw a need for higher standards, a new benchmark for how luxury real estate is represented, marketed and sold. The Casan Collection delivered on our brand promise and further elevated the client experience.”
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
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