As the president, founder and broker of the Danville, Calif.-based J. Rockcliff REALTORS®, Jeff Sposito oversees the operation of 400 agents and 35 employees, responsible for $2.7 billion in sales volume in 2017. With 30 years of experience in real estate management and ownership, Sposito stewards all facets of the firm, which is named after his late mother, from marketing to legal, but his most important mission is to keep the company viable in an ever-changing real estate market.
“I always believe that we have to continue to market ourselves and our company, even as financial indicators suggest that we should slow down or cut back,” says Sposito. “As Henry Ford once stated, ‘The person who cuts back on marketing to save money, is as foolish as the person who stops a clock to save time.’”
"I always believe that we have to continue to market ourselves and our company even as financial indicators suggest that we should slow down or cut back."
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