In 2025, Jonathan Lickstein demonstrated an exceptional ability to scale a major brokerage while leading the nation’s third-largest Realtor® association. As COO of LoKation Real Estate, Lickstein played a pivotal role in the firm’s growth to over 4,900 agents, surpassing $4 billion in annual sales volume. He spearheaded the launch of a new commercial division through high-level partnerships and revolutionized agent efficiency by introducing an AI-driven knowledge base and an “Apple-style” onboarding program designed to accelerate production.
Simultaneously, as president of the Broward, Palm Beaches & St. Lucie Realtors® (RWorld), Lickstein utilized his technology background to integrate AI tools—such as automated photo tagging and generative listing descriptions—directly into the MLS. A frequent keynote speaker and media contributor, he provided expert market analysis for the South Florida Business Journal and the Palm Beach Post.
“Shaping the future of the industry through leadership roles at LoKation and RWorld allows me to create opportunities, remove barriers and push the profession forward,” Lickstein says. His dual impact as a corporate leader and an association president has cemented his reputation as a premier agent, blending technological innovation with a deep-seated commitment to mentorship and professional standards.
Four industry leaders recently came together to discuss what it will take to succeed in the year ahead. The good news is, you don't have to look very far to get started. Read more.
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