Provide Pricing Clarity in a Pent-Up Market
Buyers and sellers depend on trustworthy pricing guidance amid high home prices. Be a go-to pricing guide for your clients with the Pricing Strategy Advisor (PSA) Certification. Get certified.
With a master’s degree in theater and speech and a background in professional film and television, Kelley Dunn-Feliz has used her powerful marketing and presentation skills to become a successful REALTOR® in the Phoenix, Md., office of Long & Foster Real Estate, Inc.
Along with a team of seasoned professionals, Dunn-Feliz provides clients with design and staging services, takes high-quality photos, and produces marketing videos featuring the homeowners discussing the home, its community and the lifestyle. She implements a “Coming Soon” strategy 21 days before the first open house, which also includes a “sneak-peak breakfast” on the big day. Dunn-Feliz optimizes the video, specific details of the home and community shots on all social media.
“More than 97 percent of today’s buyers start their search on the internet, so we give our clients’ homes an advantage with fantastic photography and videography,” says Dunn-Feliz.
One of Dunn-Feliz’s biggest accomplishments of 2019 was marketing and selling a home that two experienced agents had failed to sell. The sellers were discouraged and unable to do some necessary updates. However, the home was over 5,000 square feet and had beautiful views, so Dunn-Feliz focused on its strong points. She made staging suggestions, and the sellers went to work changing furniture and rugs to let buyers see the gorgeous hardwoods on the main level. In the end, they received three offers. Dunn-Feliz managed the inspections and settlement, as the clients had moved south to enjoy milder temperatures. According to Dunn-Feliz, they were thrilled and delighted.
Buyers and sellers depend on trustworthy pricing guidance amid high home prices. Be a go-to pricing guide for your clients with the Pricing Strategy Advisor (PSA) Certification. Get certified.
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