Kevin Hawkins helped zavvie craft and debut a quarterly Seller Preferences Report in 2021. That helped establish zavvie as an expert source of iBuyer information. Hawkins also helped Ben Caballero, a leading new homes expert, develop a monthly new homes report that generates hundreds of news stories per year for HomesUSA.com and Caballero.
“You know when public relations is done correctly when you overhear someone in an elevator talk about a story you helped place. It’s all about the client getting the spotlight, not the PR pro. And that’s why PR is often misunderstood, underappreciated, and sometimes maligned and disparaged,” Hawkins says. “Yet when PR is done the right way, it helps companies tell their stories in the best way and resonates and is repeated by the audience it reaches. The only way to last in PR is to do this by always telling the truth.”