Kevin Levent has always stayed ahead of the curve. In 2022, he launched two new programs. The first helps his firm’s Atlanta buyers compete, where 50% of buyers in the $275,000 – $400,000 price band are investors. Levent leveraged his firm’s services to position his buyers as cash buyers. In Atlanta, cash buyers can buy faster and for less, so this program was a huge benefit.
The second was to increase face-to-face interactions with agents. The company established six regional coaches, each working with 300 agents. Each coach hosted in-person training events across the company’s 28 offices, and more than 60 training sessions were held monthly.
“Agents wake up every day unemployed, on an island by themselves. Our mission is to connect them to a valuable enterprise that can help them be more successful,” says Levent. “It’s been a significant component of our high retention rates.”
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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