Don’t judge a book by its cover. Whether or not the classic idiom reflects a deeper truth, the fact is many people make judgments immediately based on the first thing they see. Mark Stewart made sure that in 2021, BoomTown’s real estate clients could capture potential leads at first sight, fully restyling website front-ends and land pages through powerful, intuitive custom content tools. Optimization of every tool and solution-oriented work was the theme this year for Stewart, who implemented and formulated these new marketing mechanisms all while integrating a new team and enhancing CRM platforms. Being able to drill down on such specific, granular challenges while also overseeing strategic growth and a team of almost 100 engineers and analysts is a huge accomplishment any year—but even more so against the backdrop of 2021.
“Our mission is to make real estate agents successful, and I personally feel a high degree of pride and satisfaction when my team is excited and able to efficiently provide high value product capabilities that help make that success a reality,” Stewart says.