Matt Widdows

Matt Widdows celebrated the 25th anniversary of HomeSmart in 2025 by accelerating the technological evolution of one of the nation’s largest 100%-commission brokerages. Throughout the year, Widdows spearheaded a series of industry-first launches, including an eSign contract management tool integrated directly into HomeSmart’s proprietary platform at no cost to agents. He further bridged the gap between physical and digital marketing with the debut of Next-Gen Yard Signs, which utilize both QR codes and Near Field Communication (NFC) technology to deliver property data instantly to a consumer’s mobile device. In June 2025, HomeSmart became the first national brokerage to integrate Realtors Property Resource® data into its transaction system, providing over 25,000 agents with exclusive property insights.

Since founding HomeSmart in 2000, Widdows has consistently defied the status quo, scaling a two-person startup into the seventh-largest real estate company in the industry by agent count. His 2025 initiatives, which included a new AI-integrated marketing platform and a 24/7 virtual onboarding system, underscore his commitment to an agent-first model that prioritizes earning power and efficiency.

“My vision for HomeSmart was to combine technology, efficiency and fairness to give agents the freedom and resources to thrive,” Widdows shares. “Seeing thousands of agents across the country build their businesses and serve clients more effectively because of the platform we created, that’s the ultimate reward.”