Trailblazers

Meredith Smith

Gibson Sotheby's International Realty

In 2025, Meredith Smith redefined the intersection of high-touch hospitality and high-tech innovation in the Boston luxury market. As a founding member of The Boston Home Team, Smith pioneered the use of custom GPTs and generative AI to enhance every facet of the client experience. She successfully integrated AI to analyze hundreds of testimonials for client-centered branding and utilized advanced tools as a negotiation coach to reframe strategies in complex transactions. These operational efficiencies allowed her team to scale their reach significantly, including an AI-driven content strategy that generated over 4.7 million views across two viral Instagram reels.

Beyond marketing, Smith oversaw the full integration of an automated lead funnel and the launch of a data-curated Boston Relocation Guide, which transformed inbound lead generation from outside markets. Her commitment to hospitality-driven care was further solidified through the embedding of AI in CRM optimization and Asana workflows, ensuring that no detail—from market analysis to personal client preferences—was overlooked.

“A house is never just an asset; it reflects who we are and how we want to live,” shares Smith. By combining 20 years of local expertise with forward-thinking technology, Smith has established a new standard for modern real estate practice in Massachusetts.

Meredith Smith
Global Real Estate Advisor

Gibson Sotheby's International Realty