With expertise in sales, marketing and business development, Michael Vervena has enthusiastically led teams to build companies, grow brand awareness and drive revenue. As a results-driven leader recognized for fostering strong customer relationships, Vervena has developed successful corporate and marketing strategies in both B2C and B2B environments.
Vervena has been a driving force behind iGUIDE’s increased presence in the 3D virtual tour space over the years, and in 2022, he helped grow iGUIDE’s marketshare to 20% of the homes sold in Canada and 37% of the homes sold in the province of Alberta. iGUIDE is one of the largest 3D Tour technology providers in the Canadian real estate market and is quickly growing in the U.S. with thousands of service providers across the country. Since the pandemic, the use of 3D tour technology has grown exceptionally and the demand for ‘digital twins’ and virtual worlds is at an all-time high. iGUIDE has been building this technology and keeps getting better. The pandemic spiked the use of technology in real estate, and there’s no turning back.
Vervena is the VP of Sales and Marketing at Planitar Inc.—the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours, detailed floor plans and reliable property data. Vervena has over 20 years of expertise in marketing and sales with a successful track record of product development and bringing products to market, from consumer packaged goods to B2B solutions. Since 2016, Vervena has established the iGUIDE brand in Canada as one of the leading 3D technologies, and has most recently led the expansion of iGUIDE internationally.
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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