Michele Harrington serves as broker of record and COO of First Team Real Estate, the largest independent real estate firm in Orange County, Calif. In response to the COVID-19 pandemic in 2020, Harrington increased internal communication and used creative marketing approaches to help agents adapt and thrive.
Harrington also advocated on behalf of the California real estate industry as a whole. When lockdown policies were implemented in California, Harrington worked to have real estate recognized as an essential service.
Harrington has worked as an agent, investor and owner of real estate, mortgage and escrow companies and has held leadership positions in the Orange County Association of REALTORS®, the California Association of REALTORS®, and the National Association of REALTORS®. She also served in the United States Marine Corps as a C-130 aircraft mechanic.
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.