Mike Fischer is the senior vice president of marketing for Realogy’s company-owned Coldwell Banker offices. He leads The Studio, an in-house real estate marketing agency that supports approximately 45,000 agents affiliated with Coldwell Banker’s company-owned offices in 29 states and the District of Columbia.
Fischer spearheaded the launch of The Studio. Consisting of more than 300 marketing and product development professionals in regional support centers and branch offices nationwide, The Studio partners with agents to offer customized listing and personal support that include creative services, professional photography, videography, copywriting, website development, social media, advertising, and more. Efforts are underway to expand The Studio’s services to Coldwell Banker’s affiliate network.
“The Studio has been able to create and launch scalable marketing platforms in all of our Coldwell Banker company-owned offices, making it the largest real estate marketing agency in the industry that is driving outstanding usage rates and incremental revenue for our agents.”
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