Mike Fischer

Coldwell Banker Realty

Serving as chief marketing officer for The Studio, the nation’s largest in-house marketing agency, supporting Coldwell Banker Realty, Mike Fischer oversees the product, strategy and creative aspects of implementing broker tools and products for the company’s 26 metros and over 50,000 agents from Maine to Hawaii. With his leadership, The Studio is revolutionizing automated marketing platforms for agents, building on an innovative boutique concierge service model that marries technology and custom design with personalized service.

“I am proud that I can use my marketing expertise and insight to help convey the brand’s image through our products and services that are used by the affiliated agents across the U.S. and around the world,” he says.

The company’s marquee product, Listing Concierge, boasts a total user adoption rate of over 40 percent, with more than 80,000 listing marketing packages delivered to affiliated agents since its launch, raising average commission rates for agents greatly.