Morgan Salama

In 2025, Morgan Salama’s influence across the real estate landscape reached new heights as she expanded her leadership role to senior vice president of marketing and franchisee services for Anywhere Integrated Services. A primary architect of the organization’s growth strategy, Salama spearheaded the rapid national expansion of Upward Title & Closing, a fully digital title and settlement company. Under her guidance, the brand successfully scaled its footprint to more than 30 major U.S. markets, delivering a seamless closing experience through cutting-edge technology and close collaboration with the industry’s top real estate brokers.

Salama’s 2025 impact is underscored by a remarkable tenfold revenue increase for the Upward Title brand, driven by her unique ability to combine data-driven market analysis with human-centered execution. A former management consultant with a background in corporate venture capital, she has been recognized as a 2025 Woman of Influence for her role in reshaping the future of real estate services.

“I’m constantly inspired by the Upward team doing the work on the ground—our partners, closers and sales team—who’ve taught me how to listen better and lead smarter,” Salama says. “There is nothing better than watching talented people trust the vision, lean into the hard stuff and hit milestones together.” By streamlining the homebuying process and enhancing digital capabilities for franchise partners, she has solidified her reputation as a transformative leader dedicated to driving operational excellence.