With over 21 years of industry experience as a licensed broker, Nick Bailey is a leader in franchising, management and technology.
Known as a trailblazing, revenue-generating operator who increases margins while mitigating the impact of economic change, Bailey was appointed president and chief executive officer of Century 21 Real Estate LLC in August 2017.
With a mission to change the real estate conversation as we know it, Bailey set his sights on positioning the brand as relevant, fresh and innovative. While everything he does is focused on growth, his role is to ensure that the iconic CENTURY 21® brand remains relevant with homebuyers, sellers and real estate entrepreneurs.
Further, Bailey is committed to helping the organization’s approximately 9,400 independently-owned and -operated offices recruit and retain agents and grow marketshare, while providing innovative tech solutions and a mobile-first platform to nearly 127,000 C21® independent sales professionals to help them deliver extraordinary experiences and close more deals.
As far as his greatest accomplishment this past year, Bailey points to the system-wide implementation of the brand’s new mission, “Defy Mediocrity and Deliver Extraordinary Experiences,” and the launching of their new visual brand identity, which includes television, digital, social and print components, as well as an integrated cross-channel media partnership with ESPN/ABC.
“A written goal is a goal half-achieved,” says Bailey, who earlier this year explained that CENTURY 21’s overhaul started with a “hard look in the mirror.”