Phillip Cantrell

After assuming the additional role of EVP of Strategy for United Real Estate, Phillip Cantrell engineered and managed the launch of the United Real Estate Financial Wellness program, encompassing healthcare insurance, financial literacy and wealth management. In just nine months, the program resulted in United affiliates experiencing a $3 million financial turnaround, eliminating more than $1 million in debt. Allowing affiliates across the country to keep 100% of their commission, the program offers comprehensive wealth management services once savings are accumulated.

“In my 41-year business career, and now as a 22-year real estate practitioner, my focus now is on helping those who come behind me. In an industry that is in turmoil, leadership must step up and provide a path forward for those who don’t know what they don’t know,” says Cantrell. “At this stage, I’m not doing this for the money. I am doing this to improve the lives of those around me.”

Additionally, Cantrell was published across multiple outlets in 2024, including RISMedia, spearheading thought leadership on a variety of pressing topics, such as leadership, commissions, the current market, buyer agency and more.