Rich La Rue

Rich La Rue’s 2025 leadership was marked by a groundbreaking focus on the intersection of real estate and holistic well-being. As vice president of Corporate Brokerages for HomeSmart’s Western Region, La Rue spearheaded the Blue Zones Project initiative, leading HomeSmart to become the first national real estate company to earn Blue Zones project-approval in Arizona. This milestone recognizes a rigorous commitment to health-focused workplace environments, leadership engagement and community involvement. La Rue’s vision for a healthier industry culture now serves as a model for brokerages across the country.

Managing a massive portfolio, La Rue oversees more than 12,000 agents across the Western U.S. and continues to serve as designated broker for HomeSmart’s flagship 7,074-agent Phoenix office. His influence extends into critical industry governance, holding seats on the 2025 ARMLS Executive Committee and the National Association of Realtors’ Broker Engagement Committee. For La Rue, the impact of his 40-year career is best measured by the success of those he mentors.

“I’ve seen firsthand how the right leadership, support and culture can transform not only careers, but lives,” he says. “Watching new agents grow into confident professionals, and seasoned professionals expand their businesses while building stronger communities, continues to inspire me every day.”