Rick Haase

United Real Estate

Rick Haase is president of Dallas-based United Real Estate, a division of United Real Estate Group. In late 2019, the company merged with Charles Rutenberg Realty (CRR) in Fort Lauderdale, Fla. The deal joined two innovators of the alternative compensation model to better serve the South Florida market.

With approximately 1,000 agents serving Fort Lauderdale, Miami and South Florida, CRR will continue its current operations, building on years of success by giving its agents 100 percent commission. Its existing structure aligns with United Real Estate’s transaction-fee model, allowing CRR agents the freedom to continue their normal operations during and after the transition.

“Our mission is to greatly enhance the benefits and, in some cases, the financial trajectory of our agents’ careers,” says Haase. “We’ve been identifying best-in-class providers to approach with mergers and acquisitions as part of our strategic plan to grow geographically and vertically, and to get the scale required to have a successful transaction-fee model company.”

Haase joined United Real Estate in 2018, bringing over 30 years of experience in leadership and brokerage operations. He has held leadership positions with market-leading companies operating in Texas, Louisiana, Mississippi, Ohio and Connecticut. He most recently served as president of Latter & Blum, Inc., a $4.5 billion residential and commercial sales and leasing brokerage, property insurance, mortgage lending, title insurance and escrow services organization. Haase has garnered numerous awards and honors and served on several civic and charitable boards.

Rick Haase

United Real Estate
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