As president and CEO of the Realogy Expansion Brands portfolio, Sherry Chris leads the strategic growth of ERA Real Estate, Better Homes and Gardens® Real Estate (BHGRE) and Climb Real Estate. Chris’s tech-forward mindset has helped usher several brands to the next level. Prior to this role, she served as president and CEO of Better Homes and Gardens Real Estate. Under her leadership, the brand grew significantly across more than 40 states and six countries, and established a unique position as real estate’s lifestyle brand.
From bringing industry leaders together to delivering critical resources to her networks to working closely with franchisees on new growth opportunities, Chris was able to adapt to the challenges brought on by the pandemic to ensure that franchisees and their affiliated agents would continue to build successful businesses.
The results speak for themselves; in 2020 alone, BHGRE affiliated with 13 new firms as of August 2020, marking one of its strongest growth years since 2012. In fact, for the first time in the company’s history, the brand onboarded its first affiliate through an entirely virtual process. ERA also expanded into major metropolitan areas and achieved key, long-term renewals with over 15 affiliates recommitting the brand. Chris spearheaded the launch of new strategic marketing initiatives that will continue to set ERA up for success for years to come.
“Over the span of my career in real estate, I have had the opportunity to see many ebbs and flows of different markets and the industry during some of its most challenging times,” says Chris. “There will always be challenges, and with those come many different opportunities for us to strive to become better. I appreciate each of these as they come as it presents a new challenge for us to overcome and succeed in our lives.”