Blogging to Grow Your Real Estate Business
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
Sherry Chris, president and CEO of Expansion Brands, uses her insights about real estate brokers, agents, and consumers to take brands to the next level. Her portfolio includes Better Homes and Gardens® Real Estate and ERA®. With both celebrating significant milestones in 2022, Chris highlighted the brands’ value propositions and promoted engagement.
“When I started my real estate career over 30 years ago, there were very few women in leadership roles across the industry. It has been my personal mission to champion and mentor women who are passionate about our business and have a desire to become future leaders,” she says.
“The benefits of increasing women’s leadership in our industry are clear: We innovate faster with greater diversity and an infusion of new ideas and perspectives. Throughout my career, I’ve strived to do things differently and take great pride in encouraging us all to raise the bar across our industry.”
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
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