Victor Lund

WAV Group

Victor Lund and Marilyn Wilson are the founders of WAV Group, a strategic planning firm that has been serving brokers, franchises, MLS, REALTOR® associations, capital markets, and the technology firms that serve them for more than 20 years. Lund and Wilson focus their careers on innovation strategy, authoring change management, and supporting companies who aspire to lead their industry segment at enterprise scale.

Given the breadth and depth of WAV Group services in research, planning, recruiting, public relations, M&A, vendor selection, compliance, etc., the firm is not only keenly aware of industry trends, but is able to assist in supporting industry-wide change. “I pride myself on helping the industry collaborate to create meaningful and sustainable waves of changes,” says Wilson.

Victor Lund | Founding Partner

WAV Group

"The reward of consulting is the discovery of patterns that recur and the development of disciplined approaches to optimizing performance as change occurs.”