As chief marketing and communications officer of the National Association of REALTORS® (NAR), Victoria Gillespie leads the marketing, communications and events of the nation’s largest trade association. A cornerstone of her work was the creation and February 2019 launch of “That’s Who We R,” a national, multi-platform ad campaign that garnered more than 1.4 billion impressions in its first six months.
“We have to lean forward and embrace change,” says Gillespie. “We must be able to clearly articulate our value stream and demonstrate to consumers how we are different from technology disruptors. We must continue prioritizing education and professionalism in order to continue to differentiate ourselves. The more we help REALTORS® and brokers define their unique value proposition, the stronger our industry will be.”
The holiday season is here, and although it can by easy to get swept away in the excitement, it’s important... Read more.