Getting off the Merry-Go-Round
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that's conservative. Yet ...
Tag: Real Estate Marketing
Big Data, Big Opportunities: How Predictive Analytics Is Changing the Business of Real Estate
"This year the human race is producing more data than the previous 5,000 years combined. Data is so powerful that ...
4 Tips for Mastering Marketing
Technology is changing the face of the real estate industry more and more every day, and it's also changing the ...
How to Recruit Successful, Reliable Agents to Your Brokerage
Recruiting agents to a 100-percent brokerage model is twofold: agent count is crucial to grow and be sustainable; however, it's ...
Leading by Example
In the following interview, Terrence Murphy Sr., broker, CEO and founder of TM5 Properties, a member of Leading Real Estate ...
Creating Powerful Synergies for Clients
In the following interview, Zelda Heller, Jamie Coley and Leigh Reed of The Heller Coley Reed Team with Long & ...
How to Promote Your Listings on Facebook
Agents are forever in need of new methods to generate more business and close more deals. The rise of digital ...
Riding the Wave of Momentum
In the following interview, Barbara Dunkle, REALTOR® with Seacoast Real Estate in Portsmouth, N.H., discusses Homes & Land, marketing, technology ...
Staging the Most Important Rooms in Your Listing
Staging every room in a for-sale listing may sound ideal; however, it may be a daunting task to both the ...
Don’t Make Your Personal Bio About You
Personal bios are found all over the internet and marketing material. Most people use them the exact same way, which ...
Top 4 ‘Don’t Bother’ Projects to Flag for Your Home Sellers
There’s a big difference in value between making improvements when planning to stay in a home versus prepping it for the market. Read more.
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