Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
In case you just woke up from a long, long sleep, today’s housing market is extremely competitive for homebuyers. How are your buyer’s agents doing? Do you have the tools to help them succeed? To help managing brokers support their buyer’s agents in these challenging times, I would like to share a few insights we…
Brokers want their agents to excel at earning new and repeat business, regardless of whether it comes from buyers or sellers. Your in-house training may already assist agents on the listing side of the business, but when it comes to buyers, the Real Estate Buyer’s Agent Council (REBAC) is helping ABR® designees move the needle.…
Without a doubt, training is essential for real estate agents’ success. But your agents’ needs and preferences can vary dramatically. Sometimes, the best path is to pursue deep knowledge with a specialized designation. Other times, it is more critical to pick up quick tips on timely real estate topics. When time is of the essence,…
New home construction is an appealing option for many buyers, particularly those who have grown tired of being outbid in multiple offer situations. However, when buyers pivot to newly built homes, they also risk giving up their right to representation. When this occurs, both buyers and agents have missed a significant opportunity to work together…
How can buyer’s representatives support fair housing in every aspect of their work with buyers? The Real Estate Buyer’s Agent Council (REBAC) is determined to explore this question and share our perspectives with managing brokers so that buyers are protected from discrimination and brokerages stay on the right side of fair housing laws. Here are…
Floods are the most common and costly natural disaster in the U.S. and a growing problem that is not limited to FEMA’s designated high-risk areas. New simulations use high-resolution topographic maps and advanced modeling techniques to reveal a more detailed and comprehensive flood risk assessment. For example, researchers at the First Street Foundation found that…
In many parts of the U.S., housing inventory is slim, and buyers are doing whatever they can to stand out to sellers. Besides writing their best offer, some buyers want to include a “love letter,” describing why the seller should pick them. Traditionally, love letters (sometimes called “interest” letters) have been an accepted real estate…
As December brings winter weather, and social distancing forces separation, it is more important than ever to find ways to cultivate leads through personal relationships. Lead generation is a constant process that requires both discipline and fresh inspiration. The seeds that your agents plant now are the ones that can sprout into new business in…
Regardless of what they are buying, consumers have options. That includes who they select to help them buy a home. Unsurprisingly, consumers want a trusted and skilled advisor by their side, helping them navigate the process. With more than 1.4 million members of the National Association of REALTORS® (NAR) plus other licensed agents, competition in…
We know it is essential for you and your agents to meet the needs of today’s consumers. That’s why the Center for REALTOR® Development has been dedicated to offering safe, convenient and affordable ways to access valuable educational and networking opportunities since the onset of the coronavirus pandemic. All of our programming has moved to…
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
