How to Foster a Sharing-Based Environment for Agents
Sharing content across multiple mediums, apps and platforms has become a daily activity for millions of people throughout the world, ...
Tag: Real Estate Marketing
Marketing: It’s Not Just Advertising
We talk a lot about marketing in the real estate industry, but what exactly is it? Isn't marketing just advertising ...
Under-Promise, Over-Deliver
The real estate industry is full of amazing people who have a desire to do well, but according to Gallup ...
It’s Not What You Say, It’s Where You Say It
Programmatic advertising campaigns can address a fundamental shift in how people consume content and when they might do so. With ...
Most Effective Ways to Communicate With Each Generation of Homebuyers
It isn't all about phone calls anymore—and we promise: knocking on strangers' doors isn't the status quo, either. Your clients ...
Double Your Business With Double the Tweet Length
Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: Home Renovation ...
Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season
In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get ...
Should I Invest in My Website?
"Should I invest in my website?" It's a simple enough question, but the answer comes with some complexity. In short, ...
4 Ways to Host an Effective Open House
Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: Can't Beat ...
Getting off the Merry-Go-Round
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that's conservative. Yet ...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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