Keith Loria

Keith Loria is a contributing editor for RISMedia.

Posts by Keith Loria

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Reliance

A Holistic Approach to Continued Success

As the broker in charge at Berkshire Hathaway HomeServices Hilton Head Bluffton Realty, Christina Galbreath-Gonzalez is grateful for the resources and support the firm’s affiliation with the parent company brings—not only at a global level, but also in nurturing the growth of agents. “Our association with Berkshire Hathaway HomeServices provides an unparalleled level of global…

Enhancing the Client Experience

Above, Troy Reierson  Troy Reierson, CEO of Berkshire Hathaway HomeServices Arizona, California and Nevada Properties, has been in and around real estate for more than two decades—jumping feet first into the mortgage industry before moving into the technology space and ultimately getting involved with HomeServices of America via their franchise company, HSF.  “I joined Berkshire…

Planting the Seeds for Future Growth

Above, John Armstrong VITALS:  RE/MAX Rising Years in business: 8 Size: 1 office, 80 agents Regions Served: Central Illinois 2023 Sales Volume: 1,100 2023 Transaction Volume: $270 million http://www.remaxrising.com  A second-generation REALTOR®, John Armstrong—co-owner and managing broker of RE/MAX Rising—initially resisted getting into the business over fear that he would spend too many nights and…

Tip of the Day

Blogging to Grow Your Real Estate Business

In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.

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