RISMEDIA, March 21, 2007-Guthy-Renker, announced that it has acquired RealtyTracker. As part of the acquisition, the RealtyTracker name will change to Guthy-Renker Home, LLC, while the RealtyTracker management team will remain onboard.
Guthy-Renker, one of the world's largest direct response television companies, known for delivering quality products through award-winning shows, will manage all aspects of distribution to position Guthy-Renker Home as an online real estate brand in the U.S.
Guthy-Renker Home will offer a unique lead delivery service which connects residential real estate professionals with consumers who expressed interest in buying or selling a home. The company will utilize unique media distribution to deliver home buyer and seller leads to the real estate industry. Through relationship management tools, television advertising and monthly coaching, Guthy-Renker Home will give agents advantage in the direct marketing arena and will provide a pipeline of real estate leads.
"We hope to establish Guthy-Renker Home as a predominant online brand that consumers will call on when looking to buy or sell a home," said Sean Whiteley, Guthy-Renker Home CEO. "We're excited to leverage Guthy-Renker's television audience, media distribution and expertise in customer satisfaction to help gain more consumers and agents."
Since its founding in 2004, RealtyTracker has been on the cutting edge of real estate technology. Over the past three years, the business has continued to expand and grow.
"We are excited to grow Guthy-Renker Home customer base and deliver value to the real estate professional," said Boris Shimanovsky, Guthy-Renker Home's new chairman. "Guthy-Renker Home will provide real estate leads from multiple channels of distribution including television, direct mail, print, radio and the Internet. We believe our success is based on our customer's success."
The two companies originally joined forces in July 2006 when Guthy-Renker signed a strategic partnership whereby the company invested in RealtyTracker. Under the terms of that agreement, Guthy-Renker signed on to deliver value to RealtyTracker by providing the company with a national media campaign management that included creative development, execution and distribution of real estate-related content.
For more information, visit www.guthy-renker.com.
