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Training & Business Development: What Makes a Great Realtor Web Site?

March 21, 2007, 2 am
Reading Time: 3 mins read

RISMEDIA, March 21, 2007-Ken Deshaies sells "SnowHomes" in some of the best ski communities in the world: Breckenridge, Keystone, Copper Mountain and Arapahoe Basin, Colorado. If you like four colorful seasons, skiing, snowboarding, sailing during the summer, hiking, and mountain biking, a quick visit to his Web site at www.snowhome.com will tantalize you with vivid photographs.

This week, Kelly Kelley of iSucceed interviews, seasoned real estate mentor Deshaies about the components of an effective real estate Web site. SnowHome.com is arguably one of the most effective as well as esthetically designed Web sites in the real estate industry today. Deshaies personally describes his Web site components and blueprint architectural thinking and building process on this limited-time free iSucceed/RISMedia Business Training & Development Call, available today at http://www.isucceed.com/.

"Summit County is a very close-knit community with a wealth of opportunities for everyone alike. We've put together some resources for buyers to explore all that Summit County has to offer," says Deshaies.

Deshaies has created an artistic magnet with a Web site that not only includes all the common "must-have" items – setting an outstanding example of what a Web site should be regardless of where your market is located – but he also provides other tools, buttons, and SEO optimization factors that show potential buyers or even sellers that Deshaies is proud and super knowledgeable about his mountain-top community.

"We have a very active arts community, with two live theater companies, along with the Breckenridge Music Institute, the National Repertory Orchestra, and a wide variety of nice restaurants for every pocketbook," added Deshaies. This special snow community also offers three major mountain ranges within the county with peaks over 14,000 feet.

Deshaies understands that approximately 79% of all future buyers visit an Internet site first to view the featured listings, prices, community benefits, tax structure, school systems, employment opportunities, crime rates, and available activities whether they are indoor or outdoor.

"People care about the selling points of your community, so we show that information in an easy to maneuver format," said Deshaies.

He also shares a unique Web site blogging idea that works well for him as well as his team. Deshaies believes that it is vital to think about the marketing side of why people visit your area, and what they want to do there. On this Business Training & Development Call Deshaies comments about real estate agents being able to provide an honest comparative analysis between their area and other areas the client may have competitive interest in.

Real estate professionals should mark their calendar to listen every Wednesday to the iSucceed/RISMedia Business Training & Development Call. The call offers rookie, intermediate and veteran agents across the country a chance to discover and implement the proven, profitable real estate strategies of over 200 of the industry's most successful agents. iSucceed is increasingly considered to be the most valuable location for tools, scripts, shortcuts, dialogues, marketing ideas, and industry secrets, gathered directly from North America's top real estate superstar agents… like Ken Deshaies who consistently ranks among the top 2% of local real estate agents in sales production.

Today iSucceed/RISMedia are offering a free 14-day trial with unlimited access, exclusively for RISMedia listeners. Interested parties need only enter the code "RISMEDIA14" when they go to www.iSucceed.com.

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Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

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