RISMEDIA, Nov. 1, 2007-Realogy Corporation announced that three of its brand networks-CENTURY 21(r), Coldwell Banker(r) and ERA(r)-were recognized by Franchise Times as being among the top 200 U.S.-based franchise companies across all industries. In worldwide sales, Franchise Times ranked Coldwell Banker Real Estate LLC as the No.1 real estate franchise company (No. 12 overall across all industries), followed by Century 21 Real Estate LLC in the No. 2 slot for real estate (No. 23 overall). By office locations, Franchise Times ranked the CENTURY 21 network as the No. 1 real estate franchise (No. 11 overall).
Coldwell Banker ranked as No. 2 among real estate franchises by units (No. 26 overall) and ERA placed third in this category among real estate franchises (No. 33 overall).
“These rankings reflect the success of our brokers and the strength of our brand networks,” said Alex Perriello, president and chief executive officer, Realogy Franchise Group. “Real estate entrepreneurs would be well served to affiliate with any one of our world-class brands. These franchise systems are committed to quality service and top-notch business practices, which powers their success year after year.”
According to the company, the repeated inclusion of Realogy’s real estate brands in the “Top 200″list speaks to the success of the franchise business model in the real estate industry. According to the latest National Association of Realtors Profile of Real Estate Firms, 88% of franchised real estate firms reported that their franchise affiliation improved their name recognition. Additionally, 72% stated that their affiliation contributed to an increase in profits, and 83% noted a beneficial impact on their ability to acquire listings.
This year is the ninth consecutive year that the Franchise Times Top 200 issue has named Coldwell Banker Real Estate LLC the No. 1 real estate franchise system by sales and the eighth year that all three of these Realogy brands have been recognized in the Top 200 list.
The Franchise Times Top 200 is an annual ranking by Franchise Times, the news and information source for the franchising industry. The publication considers worldwide sales, as well as domestic and foreign units in compiling its list.
For more information, visit www.realogy.com.
