RISMEDIA, January 9, 2009-Better Homes and Gardens Real Estate LLC announces the launch of Premier Selection, the company’s newest brand extension specifically designed to connect buyers, sellers and real estate sales professionals with properties in the upper-tier real estate market. Recognizing that a specialized approach is paramount to marketing high-end properties, Better Homes and Gardens Real Estate Premier Selection is a program that matches the needs of the sophisticated, discerning consumer.
“The evolution of the Better Homes and Gardens Real Estate brand to encompass a marketing program that focuses on exclusive properties is a natural progression in the brand’s growth, especially given the growing demands of the premier real estate market,” stated Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “Premier Selection simply builds upon the foundation with which the Better Homes and Gardens Real Estate brand is synonymous – the American lifestyle at its finest.”
The Better Homes and Gardens Real Estate network will provide training and support to agents for better servicing consumers in this unique market. In order to utilize the advantages of Premier Selection, a property will have to qualify by meeting several criteria such as price and quality. Distinctive and elegant Premier Selection lawn signage and marketing collateral pieces will be offered to brokers for use in promoting properties.
“We started with research to make sure that the brand would extend well to a more exclusive audience of home buyers and sellers – and the results came back identifying a clear opportunity,” added Camilla Sullivan, senior vice president, marketing of Better Homes and Gardens Real Estate. “We are applying branding best practices to this extension, in order to create a synergy between our main brand and Premier Selection.”
Launched in July 2008, Better Homes and Gardens Real Estate is Realogy’s fifth residential real estate franchise brand. Realogy Corporation is the world’s largest real estate franchisor.
For more information, visit www.bhgrealestate.com.
