RISMEDIA, January 14, 2009- Prudential Rand Realty has introduced “Make Your Move,” a unique program where the company will waive its listing commission if someone who buys a home is not able to recoup their purchase price when they sell the house in the future.
“Right now, our biggest obstacle to home sales is consumer confidence. People are afraid to make a leap into this market,” said Matt Rand, managing partner with Prudential Rand Realty.
“Prudential Rand Realty’s ‘Re-List for Free Guarantee’ vividly shows how confident we are that prices will rise – we’re putting our money where our mouth is and telling people we’ll sell their home for free if it hasn’t risen in value by the time they decide to sell,” said Rand. “Most people stay in their homes at least five-to-seven years, and we’re absolutely confident prices will rise between now and then. We hope this will give nervous buyers the confidence they need to buy a home today.”
According to the company, the “Make Your Move” promotion is open to all people who purchase a home through Prudential Rand Realty as their primary residence by March 31st and then re-list the home for sale with the firm. Details and limitations are available at any of Prudential Rand’s 19 offices throughout the Hudson Valley.
“If they buy through Prudential Rand Realty and they list to sell with us and the home’s sale price does not meet or exceed the price they paid, we’ll waive our commission,” said Rand. “It’s as simple as that.”
Rand noted that his firm was among the first to report signs of a downturn in the market during 2005, and he said there is a growing consensus that prices now have reached the bottom of the correction cycle.
“The Hudson Valley real estate market has held up very well during this down cycle, especially in comparison to the other markets that are dominating the headlines,” said Rand, whose firm is the largest in the Hudson Valley with more than 700 sales associates. “We think prices are at or near the bottom of the cycle and we definitely believe prices will increase during the next five-to-seven years. We’re so confident that it’s a good time to buy a home that we’re willing to bet our future commissions on this belief.”
For more information, visit www.randrealty.com.
