RISMEDIA, April 3, 2009-Goomzee Corporation announced that they’ve been featured in the third edition of a college textbook on high technology marketing and innovation used nationwide.
According to the company, the book “Marketing of High-Technology Products and Innovations (3rd Edition),” by Mohr, Sangupta and Slater has been cited on Amazon.com as a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations. It provides tools and frameworks to develop effective marketing strategies in high-technology environments. As an innovator in mobile marketing, Goomzee was selected given its blend of traditional marketing best practices and use of cutting edge technology.
Mike Sparr, CEO of Goomzee said, “Goomzee takes great pride in being recognized and studied by top minds and blossoming future entrepreneurs. When approached by the authors regarding the project, I was honored to see our company recognized amongst other global brands like Apple, Cisco Systems, Skype and more. We are pleased to share insights that may help others achieve success in high-tech marketing.”
For more information, visit http://www.goomzee.com.
