RISMEDIA, October 6, 2009—Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, announces its website, century21.com, was honored with an Online Advertising Creativity Award from the OMMA Awards, and a WebAward in real estate excellence from the Web Marketing Association.
“These awards underscore the effectiveness of our interactive marketing effort and our commitment to providing an enhanced online experience for our consumer,” said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. “Our digital strategy continues to drive results and deliver value to Century 21 System members. Since last year, we have driven 65 percent more leads to our franchisees, while decreasing our cost per lead by 50 percent.”
The OMMA Award, which reviews submissions across all industries, honored Century 21 Real Estate for its search engine marketing work with MediaCom Search, a division of GroupM Search. Century 21 Real Estate was honored for having the best search marketing for paid search. Century 21 and MediaCom Search also received a Stevie Award this for this same campaign in July. Century 21 Real Estate’s receipt of a 2009 WebAward recognizes innovative technology offerings and an enhanced customer experience via century21.com.
For more information, visit www.century21.com.
