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Study: People Would Rather Disconnect Than Decaffeinate

Home Consumer
September 29, 2010
Reading Time: 2 mins read

RISMEDIA, September 30, 2010—In honor of National Coffee Day (September 29), Filterfresh Coffee Service, Inc., a leading provider of home and office coffee products and supplies released its 2010 Filterfresh Coffee Report. The report spills the beans on coffee drinking habits among Americans and reveals that they will go to great lengths to ensure they have their daily cup O’ Joe. In fact, 54% of survey respondents said they would give up their cell phone before giving up their daily cup of coffee.

The report indicates that Americans turn to coffee for their daily shot of caffeine. In fact, 95% of survey respondents receive their daily shot of caffeine from coffee, over tea, soda and energy drinks.

The survey also reveals:
-59% of those surveyed drink two to three cups of coffee per day
-72% of those surveyed say coffee improves their mental focus
-82% of those surveyed say coffee is not a meal replacement

While consumers love coffee, their peers aren’t so hooked on the coffee breath that is left behind. Thirty-two percent of survey respondents said they would tell someone if they had coffee breath, while the remaining 68% would suffer in silence.

When it comes to the workplace, people turn to coffee to get them through their workday. According to the survey, 90% of respondents drink coffee in the morning, and 72% drink it with their co-workers. Additionally, 30% of respondents indicated they would not meet with their boss prior to their morning cup of coffee, while another 36% indicated that it depended upon the day. One of the most widely-loathed workplace peeves takes place when someone reaches for the coffee pot, only to find it empty. The survey indicated that most people (69%) would most likely help out their caffeinated co-workers by making the next pot, while 24% said that it is not their job.

For more information, visit www.filterfresh.com.

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