RISMEDIA, May 24, 2011—In this fast-paced, technology-based world, a major challenge is meeting the information needs of technology-empowered consumers who do extensive research, sometimes months before starting the process of buying or selling a property. The Realtors Property Resource™ (RPR™) is an exclusive benefit for NATIONAL ASSOCIATION OF REALTORS® (NAR) members, providing REALTORS® with a free, comprehensive online database of property information, powerful tools and analysis, and unique reports that only they can provide to their clients. That’s what makes the REALTORS® Property Resource such an invaluable tool.
A wholly-owned subsidiary corporation of NAR, RPR provides data on every parcel of property in the United States so brokers and agents can be better informed and increase efficiency. And by providing detailed information to your clients and customers, this REALTOR®-only resource gives you even more answers and property details than your consumers have access to.
“RPR is a single source property database, exclusively for REALTORS®,” says Jeff Young, senior vice president of Operations, RPR. “It is 100 percent owned and operated by NAR and is offered as a member benefit to its REALTOR® members. There is no public access and RPR offers nationwide access to tremendous property data, all in one place, and offers cutting-edge technology, overseen by and built for REALTORS®.
Robust Data, Exclusively for REALTORS®
RPR licenses, compiles and integrates multiple third-party datasets to provide a single-source compilation of information for over 147 million properties across the country. RPR then aggregates this third-party data with locally licensed MLS active and off-market data, all in one location.
Advanced Tools for Agents and Brokers
In addition to compiling and displaying a variety of robust datasets from a wealth of sources, RPR helps your agents interpret the information and produce valuable property reports for use with their clients and customers. Advanced reporting tools enhance sales and listing presentations, with easily interpreted historical charts for each property that provide transaction and financing activity, mortgage and loan balances, foreclosure and notice of default recordings, FEMA flood maps, school district boundaries, reviews and test scores, along with other relevant trends and facts. What really sets RPR apart is its calculation of the Realtors Valuation Model (RVM), RPR’s custom automated valuation model, which has tested as the most accurate in the industry.
RPR Broker Tool Sets
RPR also includes a suite of tools and reports designed specifically for brokers and managers. Company branding features allow you to import your brokerage’s logo and branding to appear on the RPR display page, visible only to agents who work for your firm, and on all of the consumer-based RPR reports. Additionally, RPR supports display of a company’s affiliated services, such as mortgage, title, home warranty or insurance companies. The Broker Tool Sets also include custom reports and analytics that managers can use to create forecasting and target market opportunities by neighborhood, community, market or specialized geographies.
RPR Launch Strategies
RPR is being launched in phases via partnership with local MLSs to ensure that each market is fully supported by RPR’s customer care center, training and communication strategies in advance of launch in each MLS market. RPR expects that by the middle of 2011, almost half of the REALTORS® in the U.S. will be members of RPR-contracted MLSs.
To learn more about RPR, visit blog.narrpr.com/info.
